1. Michael

   Hmm..i can’t really see what it has to do with the offshore business. Looks like a flower store logo.

   Apr 30th, 2009

2. magnus

   I like the connection to Selbu.

   May 1st, 2009

3. Not Norwegian

   We are going to get sand kicked in our face from all the other oil companies

   May 1st, 2009

4. Aasmund

   Weird combination of type and symbol. I really cant see oil in this, where is it, and top of the cake, why use purple, maybe ’cause its modern ;-)

   May 4th, 2009

5. Skallagrimson

   May be flower means care for the natyre?
   Color choice is not convincing.

   May 8th, 2009

6. Skallagrimson

   Sorry, typo…
   nature

   May 8th, 2009

7. Svein Kjær

   Ser ut som en reklame for for en blomsterbutikk
   Skikkelig hipt og trendy

   Jul 11th, 2009

8. Gary Goodrich

   You people sound like your brains don’t go any further than sport newspapers and pints at the bar…. Who the fuck cares of what you twats think? Do you consider yourselves above everyone else and people doing their business are retards?

   For fuck sake! None of the comments here seems to be based on any fact or knowledge , what a waste of time.

   Oct 2nd, 2009

9. Mathias M. Stav

   StatoilHydro’s new logo is to be incorporated in all of the company’s designs as of November 1st 2009. The total cost of the profile change is approximately 23 million EUR. The gas stations logos won’t be changed.

   The new logo resembles a a turbine, a drill bit or a windmill. It can also be associated with the selbu rose.

   Many Norwegian design experts are highly critical to the new logo. “It is too feminine, it looks like an advertisement for a spa center ro a logo for a jewelry shop.”

   But it’s drawing attention, and therefore people notice the new logo. It’s also the only energy company in the world that have purple in their logo, that makes their identity even more unique.

   I’ve heard some of the reasons for why NDG made the logo the way they did, and I must say it seams like they have realy put an effort in to this and done a good job. They whill probably tell more about why they did it the way they did when they think people have bacome angry enough and the logo have got enough attention and awareness.

   PS: Sorry for any miss Pellings.

   Oct 20th, 2009

10. Mathias M. Stav

    FUCK, I meant SDG. as in Scandinavian Design Group, not Norwegian Design Group.

    Oct 20th, 2009

11. ståle

    Oh. nicely put Mathias. I also think SDG has put a great deal of energy (pun intended.) into the logo, and that they will explain their choices when the time is right. I do understand the critics though…

    PS: yo Gary, why so angry…? Are your comment based on fact and knowledge? I do not think you are a waste of time. I love you (no homo).

    Oct 20th, 2009

12. Gaute

    I think the rebranding is a part of a strategy to implement more sympathic and humanist (feminine?) values into the brand in a time where the companys future contains some very controvercial business areas: oilsand (canada), arctic drilling, Lofoten + some activity in unpopular regimes, Nigeria, Iran etc.

    So from Statoils point of view, a cute visual platform may be a sensible investment instead of a traditional roughneck oilrig-profile.

    Gary: I sincerely think your comment is the most timewaisting so far.

    Oct 20th, 2009

13. ståle

    Wop Wop! Gaute I agree in your way of thinking. (no surprise perhaps, but I still do)

    Oct 20th, 2009

14. Kimberly

    I strongly dislike the logo and as a shareholder wish that Statoil would focus more on their business and less on their business cards.

    The logo is a knock-off (www.husflid.no) and not worth a penny. I hope someone gets fired for this disaster!

    Nov 4th, 2009

15. mac

    Hideous !

    plus all simple internet logo makers “in off the shelf business ” can deliver a logo like this one within 2 minutes.

    Nov 7th, 2009

16. Bjorn

    They paid o lot of milions for plagiarism logo??!!

    Nov 30th, 2009

17. Jaime

    Har lest de flest kommentarer.
    Jeg har ingen designer bakgrunn. Ved å sørfe på denne siden, trodde jeg at jeg skulle finne noen fornuftige og inteligente kommentarer.

    Et par av kommentarer synes jeg var ok, jeg, ut i fra deres saklig argumentasjon. Resten av kommentarene må komme fra designere som er så misunnelig at det renner av dem.

    Til alle som kaster dritt på en respektløs måte:

    Ved å hakke ned på andre og kaste dritt, setter du deg selv til i et dårlig lys.

    Mvh
    jaime

    Feb 19th, 2010

18. C. V. Gabriel

    I like the golden-section og link to drilling in this logo its logical and obvious.
    But the design it self is nothing to talk about. It totally do not fall in my taste…
    and especially after finding the logo of Photosynth by Microsoft http://photosynth.net/

    Apr 23rd, 2010

19. Rosa

    I guess the black background indicates crude oil and the purple flower is actually a Gem ,indicating the value which crude oil generates. This value is created by Statoil. So we have all we need, crude oil (black background), value of the natural resources (using a symbol i.e. Gem) and the name “Statoil” as the value creator.

    Dec 24th, 2011

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21. canapé

    nice blog. Looking forward for more posts like this.

    May 15th, 2012

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