Well, you decide to make short movies with the typefaces as the lead actor. This should’nt be a problem, but when you add all the school book tacky effects, spice it up with some drone/new age music, and you’ve got yourself some sleep medicine. Why not learn from the film industry and at least have a story to tell. I think Moving type and Titling sequences are some of the most inspiring areas of type setting today, these ain’t. Commisioned by Monotype Imaging.

See the rest here.